I'm Fiona — Art Director, brand builder, and the person who makes the creative machine run.

Vancouver-based. 15+ years across Australia and Canada. Currently leading brand and marketing design at Thinkific.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

My approach

My work sits at the intersection of art direction and creative operations — I help brands and marketing teams shape big ideas and turn them into clear, considered design solutions, building the systems that make it repeatable.

Blending hands-on creative direction with campaign execution, design systems, and AI-enabled workflows, I keep creative output moving fast without losing craft.

Outside of work, I'm usually somewhere outdoors with my little family — hiking, climbing, or chasing my dog.

My work

Five years at one company. A rebrand, two photoshoots, a design system, and campaigns that broke records.